Currently, the main focus of GhostBloggers is supplying article-buyers with “evergreen content”. Articles are called “evergreen” when the content is considered to remain interesting and valuable over a long period of time.
Example: an article purchased by a shoe-company, listing all the different kinds of leather, will most likely be interesting to read 5 years from now and will continue to send traffic to the buyer’s website via organic search results.
Over the past few months, we’ve been denying quite a few articles that aren’t evergreen. For instance, articles such as “Most Anticipated Movies of Fall 2011″ are interesting to read until fall 2011 but will most likely provide little value in 2012.
Also, one of the reasons why we don’t accept such articles is that we believe once an unsold news-article passes its “expiration date”, the chance of it ever getting sold drops to extreme lows. The result would be that, over time, GhostBloggers transforms into a graveyard of “old news”.
On the other hand, we are receiving regular requests from buyers, who are interested in news-articles on specific topics, and we also understand the value of news and the amount of traffic it can generate over a short period of time.
Therefore we are considering the following addition to GhostBloggers, and we would like to receive your feedback on it:
When writers submit new articles, we’d like to give them the option to label their article as “news”. When doing so, they’d be able to set the expiration date of the article. In case the article gets approved but remains unsold until the expiration-date, our system would remove the article and send it back to the original writer.
We could also implement a count-down pricing system, which means that news-articles could start selling at a high price, and the system would lower the price, until the article reaches its expiration-date.
Of course, all if this is still under consideration and we’d love to receive your feedback!